For running a successful application, knowing your customer is a must. And the only way to know customer is to study them. This means you need to collect a lot of information about them. How would you deal with this data? Application developers are constantly looking for solutions to easily manage this mammoth amount of[…]
It is that time of the year again. Everyone is eagerly awaiting the release of the next iPhone, the iPhone 6. Apple never fails to release a phone a year and we never fail to get excited about it. We have seen some promising releases this year like the Xperia Z2 and the Samsung S5,[…]
Rumors are abuzz about the new Galaxy Note 4. A sequel to the Note 3, one of the best-selling phones of last year, the Note series promises to get bigger ( thankfully, not literally) and better. Samsung, the most popular smartphone brand in the market, was quite daring with Note 3. This phone for the[…]
Techniques like App Store Optimization, getting good reviews and extensive advertisements are great ways to bring new users to your app. However, to stay afloat and dominate the app market you have to be able to retain your customers. Statistics show that over 80% of the people that download an app, completely stop using it[…]
Of late most marketing and advertising takes place inside the confines of the application itself. In app messaging and push notifications are popular marketing techniques used to engage the application users. In this column we will compare these two methods and explore which avenue would better suit your model of app development. Push Notifications Push[…]
The Tizen OS, which has been talked about for quite some time now, has finally emerged into the market. Samsung is moving away from Android, now giving you a new alternative to Android, iOS and Windows. Built in collaboration with Intel, Samsung’s Tizen is an Open Source Linux based platform. Being Open Source, like Android[…]
Google AdSense is a great way to generate money from your website. Google pays you for hosting ads depending on the number of times the ad is clicked on. Ads relevant to your website are generated according to the keywords you use. While signing up for this program makes you money, remember that both Google[…]
Being the first result on Google search is the ultimate dream for any website owner / designer. SEO ratings are the surest way to get there. But you should always stick to Google’s guidelines or you soon might find yourself at rock bottom or worse, banned from Google all together. Black Hat SEO techniques might seem[…]
