Revving Up Your Marketing Strategy -II

In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off[…]

Keep Malware Away from your Workplace

With technology becoming an integral part of the workplace, security has become one of the chief concerns of enterprises. Be it spying software or treacherous malware, online security is undoubtedly one of the biggest problems in the 21st century. As an enterprise, it essential you protect yourself from these threats, and here are some simple[…]