Quattro is developing brand new ViP (Verification of iTunes Purchase) Apple’s iAd program and is expecting to launch it this month. According to AppleInsider, with Apple’s iAd program developers can promote their app titles via ads in iPhone apps. ViP enables developers to see their ads immediately, and supports iTunes app downloads. ViP uses no SDK or server side integration for promotional email notes and this cannot be duplicated by other competitors.
Well, Apple reaches another milestone regarding its level of control over its platform and available competitors.