Apple plans to launch iAd Mobile Advertising Program on July 1st

AppleInsider reports that Apple will admit its iAd mobile advertising program on iPhone and iPod touch accessories that run the new iPhone OS 4 application on July 1st. iAd will bang off with mobile ad campaigns from leading global brands includes AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios.

iAds will be enabled from July 1st and will offer an aggregate acquirement model like the AppStore, giving 60% of acquirement to developers who use the service with Apple befitting the actual 40%. It also reveals that iAd offers users an innovative way to explore ads and build them appropriately for iPhone OS 4, and will accumulate users who tap on ads within the app instead of taking them to a web folio of the app.

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