Marketing is not easy. Today, where there are so many forums available for marketing, you have to understand how to use each forum to its maximum potential. The role social media plays in the success of a product is quite scary. One bad review gone viral and you are pretty much looking at terrible sales. Marketing yourself online is not just about having a presence in social media, it also encompasses how you use your website/ app to market yourself, and how well Google places you in their results. Here are some marketing techniques you should remember when your business moves online.
The most simple change you can make in your marketing strategy, is by starting with your About page. While having good SEO rating is essential, SEO is not everything. SEO rating will bring people to your website the first time around, but only good writing will encourage them to return. Use a bold and confident tone for the content. Clearly outline what it is your business does, and also add why you would be the best choice for them. Highlight your USPs and lay out why you are different from everyone else in the market. Do this in short and simple sentences and also make the tone personal. The same would apply for the write up of your app on the App Store. Your website and app is the perfect way to advertise and put yourself out there. Use it wisely.
You must get in to the skin of your audience. Understand what they want, and give them precisely that. First figure who your target audience is, and focus your entire marketing budget and effort on them. For example, if you are making a toddler app using iPad app development you must focus your marketing campaign on young mothers. It is always better to put your effort in to the target group that is most likely to use your product. Same goes with an app. The best way to market is to have an impressive product to start with. Be open to improving your app, according to the voice of your users and have feedback as an important part of your product. More importantly, do not just get feedback, act on it.
Something very few enterprises do is apologize. Everyone makes mistakes, and customers are not always that difficult on them. But make sure your attempts at damage control are immediate. Immediately apologize, make the apology as personal as possible and take appropriate action. This will actually impress your customers.
Make you marketing strategy relevant to your users in terms of their interests and technological needs. Technology constantly changes and so must your application. For example, if you are doing iPhone app development you must keep in touch with all changes happening in the platform and keep your app abreast with it. For each product adapt a strategy that suits it best. For example, though both iPad app development and iPhone app development come under iOS app development, the marketing strategy you would formulate for an iPad and iPhone application would be quite different for both because of the varied users of the iPad and iPhone.
Formulate a simple and effective marketing strategy and watch your app/ website become popular like never before.